At Immense Group, we are guided by our core values of passion, boldness, and integrity. We strive to create an environment where our people thrive, driven by a love for innovation and a commitment to delivering exceptional player experiences. If you’re passionate about affiliation, we’d love for you to join our team as a Senior Affiliate Manager. This is an exciting opportunity for a professional looking to make a significant impact in a fast-paced and collaborative environment.
A taste of what you’ll do
We are seeking an experienced and commercially driven Senior Affiliate Manager to lead and grow our affiliate partnerships across Sportsbook and Casino verticals.
The successful candidate will be responsible for managing a portfolio of key affiliates, driving new business opportunities, optimizing partner performance, and delivering sustainable revenue growth.
This role requires a strong understanding of the sportsbook affiliate landscape, player acquisition strategies, sports betting products, and performance marketing.
The ideal candidate combines relationship management expertise with analytical skills and a proven ability to negotiate, execute, and scale affiliate partnerships in highly competitive markets.
Accountabilities:
Affiliate Account Management
· Manage and develop relationships with key affiliate partners across Sportsbook and Casino.
· Act as the primary point of contact for affiliate accounts, ensuring exceptional service and support.
· Conduct regular performance reviews and business discussions with partners.
· Identify growth opportunities and implement strategies to maximize affiliate revenue and player acquisition.
Sportsbook Focus
· Develop affiliate campaigns specifically focused on Sportsbook acquisition and retention.
· Work closely with the Trading, CRM, and Marketing teams to leverage major sporting events and seasonal opportunities.
· Ensure affiliates are effectively promoting sportsbook products, offers, and content.
· Monitor sportsbook performance trends, betting markets, and competitor activity to identify growth opportunities.
· Collaborate on pre-event and event-driven acquisition strategies around major sporting events.
Business Development
· Identify, recruit, and onboard new affiliate partners across regulated and target markets.
· Attend industry conferences, networking events, and affiliate meetings to expand the affiliate network.
· Negotiate commercial agreements, CPA, Revenue Share, Hybrid, and bespoke partnership models.
· Evaluate partnership opportunities and prepare commercial proposals.
Performance & Analysis
· Monitor affiliate performance using internal reporting tools, Google Analytics, BI platforms, and affiliate systems.
· Analyze traffic quality, player value, retention, and conversion metrics.
· Deliver regular performance reports, forecasts, and actionable insights.
· Track affiliate profitability and ensure commercial objectives are achieved.
Knowledge, Experience & Skills:
Essential
· Minimum 3–5 years' experience in Affiliate Management within the iGaming industry.
· Strong knowledge of Sportsbook products, Casino products, betting markets, customer acquisition funnels, and player behavior.
· Proven track record of managing and growing high-value affiliate partnerships.
· Experience negotiating CPA, Revenue Share, Hybrid, and tenancy agreements.
· Strong analytical skills with the ability to interpret performance data and identify growth opportunities.
· Excel skills and experience working with affiliate tracking platforms.
· Excellent commercial awareness and negotiation abilities.
· Strong organizational and project management skills.
· Excellent written and verbal communication skills in English.
· Ability to work independently while managing multiple priorities.
Preferred
· Experience working in regulated gaming markets.
· Knowledge of affiliate platforms
· Experience using Google Analytics, Power BI, or equivalent reporting tools.
Employee benefits
Our Recruitment Process
Meet the criteria? Apply today and become part of the Immense Group journey.
