Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute annual and quarterly marketing plans aligned with business and commercial objectives.
- Conduct market and competitor research to identify market trends, customer needs, and growth opportunities.
- Define target audiences, positioning, key messages, and marketing priorities for the local market.
- Monitor marketing performance and adjust strategies based on market feedback and business results.
2. Campaign & Demand Generation
- Plan and execute integrated marketing campaigns across digital and offline channels.
- Manage lead-generation initiatives and coordinate campaigns throughout the customer journey.
- Develop and optimize digital marketing activities, including website, email, social media, search, and other relevant channels.
- Track campaign performance and provide regular analysis and recommendations.
3. Brand & Content
- Support the development and localization of brand messaging and marketing materials for the Swedish market.
- Coordinate the creation of marketing content, including presentations, case studies, articles, newsletters, social media content, and promotional materials.
- Ensure consistency of brand identity and messaging across local marketing activities.
4. Events & Partnerships
- Plan and coordinate local events, trade shows, conferences, webinars, and other marketing activities.
- Develop relationships with external partners, agencies, media, industry organizations, and other relevant stakeholders.
- Evaluate the effectiveness and ROI of marketing events and partnerships.
5. Cross-functional Collaboration
- Work closely with Sales, Business Development, Product, Customer Success, and other functions to support commercial objectives.
- Partner with Sales to develop lead-generation programs and improve marketing-to-sales conversion.
- Collaborate with regional and global marketing teams to adapt global strategies to local market requirements.
6. Budget & Performance Management
- Manage the local marketing budget and ensure effective allocation of marketing resources.
- Monitor campaign costs, performance metrics, and return on investment.
- Prepare regular marketing performance reports and provide data-driven recommendations to management.
Job Requirements
Education & Experience
- Minimum 5 years of progressive marketing experience, including at least 2–3 years in a managerial or lead marketing role.
- Experience from consumer electronics, household products/appliances, consumer durables, FMCG, retail, or e-commerce.
Skills & Competencies
- Strong understanding of the consumer electronics and household products market, including target audiences, competitors, retail and e-commerce landscape, media channels, and market trends.
- Excellent collaboration and stakeholder management skills, especially with Sales, Business Development, Product, Customer Success, and regional/global marketing teams.
- Commercial mindset, results-oriented, proactive, creative, structured, and able to manage multiple priorities in a fast-paced international environment.
Language & Other Requirements
- Fluency in English, both written and spoken.
- Additional Nordic language skills are a plus.
- Willingness to travel within Sweden and the Nordic region as required.
