ABOUT THE COMPANY Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century, Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves.
POSITION OVERVIEW As Marketing Director, you will build brand equity, elevate brand visibility, and fuel brand desirability for Tiger of Sweden globally. You should possess a deep understanding of brand strategy, consumer behaviour, and digital marketing, along with a proven track record of developing strategies and driving results for global fashion brands. Reporting directly to the CEO, you will set the brand strategy, lead all marketing, PR and campaign work, and build a high-performing Marketing & PR team across locations. You will work closely with the CEO and the entire management team, and represent the brand externally to agencies, press, industry opinion leaders, fashion influencers and celebrities. The role involves regular travel.
TASKS & RESPONSIBILITIES
Brand Strategy & Customer Insight:
Set the brand strategy for Tiger of Sweden, from target customer to visual identity and tone of voice, in alignment with the CEO.
Create a distinctive and inspiring brand community around Tiger of Sweden at a global scale.
Gain a deep understanding of current and target customers through qualitative and quantitative research and the Tiger Society customer database.
Share customer insights with the commercial, design, and product functions.
Ensure a consistent tone of voice across all channels globally (English, German, Swedish).
Act as the brand's north star, safeguarding 360-degree consistency across all owned and third-party channels.
Marketing, Campaigns & PR:
Develop and implement annual, seasonal, and project-based marketing and PR strategies.
Lead the conception, creation, and production (film, photo, editorial) of all marketing campaigns, in alignment with the CEO.
Lead the cross-functional 360 marketing and sales calendar planning and the weekly editorial meeting.
Drive online and offline media coverage, ensuring both quality and scale.
Drive the global influencer marketing strategy to increase visibility and awareness on social media.
Oversee and set a structure for global and local agencies and third-party service providers.
Retail, Store Concept & Events:
Lead the store design concept for all points of sale, directing external partners and delivering projects on time and on budget.
Co-develop in-store activations and create seasonal and theme-based window concepts.
Plan and manage brand events, such as fashion presentations, influencer experiences, store events, panel talks and live shopping.
Co-lead line release meetings with Sales and Design, and support selling-in with brand material such as lookbooks, virtual showrooms and brand presentations.
Support the Wholesale, Retail and eCom teams in reaching commercial targets.
Direct the creation of all branding-relevant physical assets, from stationery to packaging and signage.
Brand Development & Partnerships:
Develop a long-term licensing strategy, identifying suitable partners and setting up brand-enhancing, commercially attractive agreements.
Act as a brand ambassador for Tiger of Sweden.
Team Leadership & Budget:
Lead, develop, and mentor the Marketing & PR team, empowering existing talent to deliver excellence.
Manage the global Marketing & PR budget.
Set up relevant KPIs and reviews to ensure efficient and effective budget allocation, taking corrective action as needed.
SKILLS & REQUIREMENTS
10+ years of experience in Marketing & PR.
Proven track record in developing strategies and driving results for global fashion brands.
Experience working for a global fashion brand, preferably in a premium or luxury environment.
Experience directing creative and art direction for a global fashion or lifestyle brand.
Excellent knowledge of digital marketing, sales channels, and the latest digital trends.
Experience managing external agencies and senior, high-profile stakeholders.
Proven people leader with the ability to build successful cross-functional partnerships.
Strong written and verbal communication skills, with full professional proficiency in English.
Strong eye for brand-consistent visual storytelling.
Highly organised, able to juggle priorities in a fast-paced environment.
Creative, entrepreneurial and results-driven.
Culturally aware and highly engaged in the industry, current trends and events.
Team player with a positive, can-do attitude.
TOOLS & SYSTEMS
Microsoft Office
The position is based in our Head Office in Stockholm and is a full-time position. Does this sound like the perfect fit for you? Please don't hesitate to apply by submitting a CV and personal letter in English. We look forward to receiving your application.
Tiger of Sweden stands against any form of discrimination and strives to be an inclusive brand and workplace. We welcome applications from all individuals, regardless of gender, sexual orientation, religion, ethnicity, race or disability, and recruitment is based purely on skills and experience.
